I recently suffered a defeat. The demand for Season One of Fork in the Road with Sheree Clark was strong in our local television market, so we made the commitment to put it on DVD. Then, I got brave and decided to approach a major retailer to ask that they the carry it in their stores nationwide. We almost made it to the final cut, but in the end, they passed. I was dejected. So I called my contact at the retailer’s headquarters and asked what we could do to be reconsidered. She invited us to submit Season Two on DVD, but recommended we build a sales basis as proof that that we have a following and that a demand for the show exists.
I accepted the challenge and now have a goal to sell 1000 copies of Season One between today and the start of Season Three.
And so, now I am asking for help.
Without a significant retail presence, the work needed to sell one DVD at a time is daunting. That said, I have personally participated in “crowdfunding” types of events and know how good it feels to help something I support to become successful. I am hoping that like me, you believe that hard work (and a few well-placed asks) will pay off. I promise you, our entire production crew has worked hard to bring you quality content and a great show. So I hope you will respond favorably when I ask you to go to www.fork-road.com/store and spend $29.95 (+ shipping) to help us reach the finish line and sell those DVDs, so we can be taken seriously in the retail world.
Thank you for listening, and for any support you can offer. I’m ready to bounce back and I know we can do this!
Also note that organizations that are interested in offering the DVD as part of an employee or customer program are eligible for quantity discounts.